An advertising agency from TBWA GROUP specialised in Media Arts and Disruption applied to all the integrated campaigns.
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An advertising agency from TBWA GROUP specialised in Media Arts and Disruption applied to all the integrated campaigns.
Our philosophy
The Post-360
MAP is way to inject creativity everywhere, but only where it can produce ROI and growth.
MAP is a map to help brands capture audiences that are more and more fragmented.
MAP is Disruption behind every idea, and Media Arts to express them.
Creativity
WHATEVER: whatever the subject (repositioning, global campaign, brand elements, CRM, event).
WHENEVER: whatever the touch point is (TV, web, posters, press, outlets, street)
WHEREVER: in France (Mini, BMW, LG, France 5, DSF) and internationally (Absolut, BMW).
Dedicated to growth
More than ever, creativity is a key element of success and growth for brands and companies.
CREATIVITY OF STRATEGIC THINKING: successful brands of today or tomorrow are those able to set up their own rules on the market, while making free of conventions and connecting to key stakes of consumers’ lifestyle.
CREATIVITY OF THE MEDIA: With consumers becoming more and more nomad and pro-active in their media consumption, the only solution is to keep on creating new ways of touching them throughout their journey.
CREATIVITY OF THE COPIES: in the big 2.0 creative jumble, only the most audacious and engaging creations ca emerge, by being spectacular, entertaining and engaging.
Building global brands
The new relationship between consumers and brands, and the new opportunities arising from new technologies call for the creation of global brands: brand territory that are consistent, interactive, evolving, multi-dimensional, and emerge from a main idea, which is essential and engaging for consumers.